Fashion Forward
Waddup Resort Season
It’s the most wonderful time of the year… No. We are definitely not talking about Christmas right now. No offense Santa, winter just stayed far too long this year, and the best gift Mother Nature could give us is sun! It’s Resort season people! BOOM. Sunshine, beautiful scenery, diners that serve magical plates of […]
Celebrate Memorial Day with Pabst Blue Ribbon x O’Neill
Memorial Day is in less than a week, folks! This means that a celebration is in order, and we want you to be prepared. What better way to celebrate this holiday in style than with two iconic American brands!? O’Neill happens to be a huge fan of PBR– better known as Pabst Blue Ribbon– and […]
Summer Essential: Maxi Dresses and Skirts
A maxi dress is a key essential for those days when the sun is bright and there’s just a little breeze. A dress or a maxi skirt that’s bright, summery and cool enough to layer with tank tops and fun denim vests will always be a must have to pack for roadtrips or vacations. We […]
Style Inspiation: Our Moms
One of the most important people in my life is… my mother, I can only imagine that I’m not alone in saying this. She was my childhood best friend (even if I didn’t recognize it at the time), provider of the warmest hugs, destroyer of evil closet monsters, encourager of dare-devilish feats, and (most-importantly) comfiest […]
Summer Essentials
We are slowly but surely transitioning over into a new season. Despite all of this crazy Midwest weather that we’ve been experiencing, our heavy, cold climate apparel is being packed away to make room for lighter layers. At some point as you start packing and unpacking you start to think about what add-ons you need […]
3rd & Army for Spring/Summer 2013
At little over a year old, 3rd & Army has already made its mark within the men’s fashion industry. Launched in 2011, 3rd & Army was able to quickly deliver on-trend men’s apparel to the marketplace. The 3rd & Army Corporate Headquarters is located in the LA Art District and is compromised of a staff […]
We Heart White Denim
White jeans. It’s the freshest trend right now. I absolutely love a good pair of white denim jeans. A staple in anyone’s closet, white denim has broken the old adage that you cannot wear white after Labor Day. In fact, I’ve seen white worn extensively throughout the seasons, which is great! You can take […]
We’re Excited for New Styles from 1897
Our Midwest weather has been quite mysterious lately. Sunny and in the fifties one day, then spewing 7 plus inches of snow –with a high in the lower thirties– on the next. It’s just crazy… Dead serious, these photos are only a day apart. If we could have it our way, we would tell Mother […]
We Love Made in USA
It’s been a major topic of discussion for years, and is positioning itself as a mainstream trend… We’re talking about domestically produced goods, and the impact that they’re currently having on the American society. Have you ever taken the time to sift through your wardrobe and really look at what your garment tags say? I […]
We Love Shorts and Capris
This spring, the only thing on our minds is the return of the sun, warmer temperatures, and how quickly we can be tempted to loose our heavy winter layers. Spring, for me, has always represented the idea of renewal. We begin the process of packing away our winter wardrobes to make room for all of […]
Spring is Afoot
Lately I’ve found myself getting lost in mountains of new spring arrivals. Despite being buried to my neck in work, it’s hard to not love the almost exclusive first look that I am able to have at all of the new product. I’ve styled dozens of new spring outfits before I’ve even written and placed […]
Viva Las Vegas
All of the photos from our buying trip to MAGIC have been uploaded and organized, FINALLY. I can’t believe that this time last week I was in Las Vegas hanging out with the buying team and exploring what seemed like hundreds of vendor booths. My trip seemed like a blur even though we extended our […]