A Neff Life For Me? No. A Neff Life For Thee by Lauren Sandman Sr. Assistant Young Men’s Buyer

As my journey into the buying world of the fashion industry begins, so does my discovery of fresh trends. The young men at Glik’s, who are ever so lucky to be my target market, need a new brand that is as fresh as a can of Sprite! This brand needs to represent their fresh minds and lifestyles. With that said, I give you NEFF. I have brought this brand to you with open arms boys, so feel free to smile as wide as the brand’s Suckerface logo.

To be the successful buyer I strive to be and have hoped to be for myself for quite some time, I knew that my research skills would have to be put to the test, when uncovering new brands and bringing them to the table. Of course I would never offer a brand to you without doing my homework. I was pleased to uncover a wide range of awesomeness associated with the brand Neff.

As previously blogged by our wonderful talent here at the office, Neff was introduced as solely a headwear brand, with the ghetto-fabulous construction of purchasing plain hats and beanies from Target and handwriting NEFF onto them. Plain hat and/or beanie, plus permanent marker…..equals a growing business! Who would have thought? Shaun Neff certainly did, along with major snowboarding and skateboarding guinea pigs who willingly sported the handcrafted beanies and hats.

I find nothing wrong with sporting hand-made apparel, and often find myself digging through the racks at thrift stores for my next one-of-a-kind piece. But don’t let my scavenger style of shopping scare you boys….I will make it easy for you.

Pick up the remote and turn on the television to see Snoop Dogg wearing his very own collaboration with Neff. Click on the internet and Google this brand, to find some of the BIGGEST names in snowboarding and skateboarding that are associated with this Suckerface. Switch the channel to Oprah and watch Justin Bieber perform with his posse of dancers. Who has a very talented front-lead dancer wearing a Neff cap. Okay, you don’t have to watch Oprah, and you sure as heck don’t have to watch Justin Bieber. I was just trying to make a point that Neff is EVERYWHERE. Save Justin for your little sis, but keep the Neff for yourself! The easiest thing to do, out of all of the easy things I just listed….walk into a Glik’s near you or visit www.gliks.com and go get yourself some Neff. A Neff life for thee is the way it shall be!!!