1,000 Skateboarders – Emerica’s Wild in the Streets LA
More than 1,000 skateboarders hit the streets of Los Angeles on Tuesday with Emerica’s pro skateboarders for Wild in the Streets. Emerica’s Wild in the Streets is an event created for Go Skateboarding Day on June 21st that benefits Boards for Bros, a non-profit that collects skateboards and refurbishes them to distribute to young people who either don’t have access to or can’t afford them.
Wild in the Streets was created as a way to empower youth through skateboarding. Since its creation, this event has drawn thousands of skaters to the streets of New York, Vancouver, Montreal, Madrid, London and Tampa. This year was the first time Wild in the Streets was brought to Los Angeles.
Emerica’s pro skateboarders, including Andrew Reynolds, Leo Romero, Jerry Hsu, Brandon Westgate, Bryan Herman and more, joined the skaters to skate five miles, following a route that started at Hollenbeck Skatepark, crossed the 6th Street Bridge, wove through downtown LA and ended at the Lafayette Skatepark.
Partnered with Board for Bros, Emerica donated 125 skateboards to the children at the Salesian Boy’s and Girl’s Club of East Los Angeles. “We started Boards for Bros out of necessity in Tampa,” says Ryan Clements, co-founder of Boards for Bros. “There were so many needy kids in the neighborhood surrounding the Bro Bowl that couldn’t afford skateboards and something had to be done to get boards under their feet. Several years later, getting the call from Emerica to partner up for 2011 was an honor. It’s amazing to be tied even closer to a brand we greatly respect. It’s an honor to work together on Wild in the Streets and pass along the gift of skateboarding to kids in need at the Boys and Girls Club of East Los Angeles.”
About Emerica:
Like skateboarding itself, Emerica defies convention. In doing so, the brand has established a legacy of bold innovation that has changed the face of modern skateboarding. Since 1996, Emerica has provided no-nonsense skaters everywhere with the toughest and most functional skateboarding footwear and apparel available. Designed by skateboarders for skateboarding, Emerica products are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding. For additional information, visit www.emericaskate.com.
About Boards For Bros:
Boards For Bros mission is to inspire kids to use skateboarding as a gateway to a healthy life by giving them refurbished skateboards through a joint industry effort. For more information on Boards for Bros, check out: http://boardsforbros.org.